A promotional item is simply a corporate gift that puts the company name in front of customers and prospective customers. Gifts can be whimsical, for example, a foam tension-release ball or a small wind-up toy branded with the company logo. Some corporations prefer to give their most valued customers expensive gifts such as smart phones or hand-held GPS systems. For most companies a modest token of appreciation is an efficient method of gently reminding customers they are valued. Printed promotional pencils are a cost efficient method of putting the company name in the eyes of current clients and prospective customers.
Carefully consider the information that will be printed on the pencil. Too much information is as bad as too little. The company name should be easily read. Contact information should be reduced to a minimum; print a phone number or webpage address under the company name.
Product quality is very important when choosing a promotional pencil. A company logo emblazoned on a humble wooden pencil is just as effective as branding a more stylish mechanical pencil. It is essential that the pencil be a superior writing utensil. The lead must be soft enough to allow the user’s hand to flow across the paper but not crumble or smudge. If it is a wooden pencil, it must be easily sharpened. The quality of the corporate gift is a reflection of the company it endorses; therefore, the gift should be efficient, trust worthy, and show value.